About Ghassen Hermassi

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About me

Education

Experience

  • 2022 - 2022
    Beezit

    Marketing manager

    – Increased number of client by 25% through developing and implementing a new
    digital marketing strategy
    – Managed the production of marketing associatie, ensuring compliance with
    branding guidelines and deadlines.
    -Successfully launched a new marketing stratégie that resulted in an increase in
    brand awareness by 40%.
    – Successfully increased customer satisfaction from 70% to 89% through the
    development and implementation of a new customer service strategy.
    – Successfully coordinated the logistics for 1.5 million products, resulting in a
    92% on-time delivery rate.

  • 2021 - 2021
    Fovea events (Hummel & Molten Representative)

    e-commerce manager

    – Generated TND1.8B in online sales in the first year between our web site and key
    accounts
    – Drove online sales to TND1.2B by developing and executing a comprehensive
    digital marketing strategy 
    – Reorganized the online sales department, which resulted in a 20% increase in
    productivity.
    – Increased website traffic by 200% through search engine optimization and
    targeted marketing campaigns 
    -Generated leads through targeted content marketing initiatives, resulting in a
    10% conversion rate
    – Successfully launched and managed 7 online promotional events, each yielding
    a 20% increase in sales
    – Successfully negotiated contracts with 3 new marketplace and 2 logistique
    partners, resulting in an increase in revenue by 8%

  • 2020 - 2021
    Queen trading

    Sales & Logistique manager

    – Managed a team of 5 salespeople and successfully increased productivity by
    10%.
    – Reduced transportation costs by 10% through the implementation of an ERP
    system
    -Increased sales by 10% due to increased efficiency
    – Implemented just-in-time inventory management system to reduce inventory
    carrying costs by 20%.
    – Increased online sales by 35% through developing and implementing a new
    digital marketing strategy
    – Successfully negotiated contracts with 5 new marketplace, resulting in an
    increase in revenue by 15%

  • 2018 - 2020
    Jumia TN

    Content spécialiste & Data manager

    – Wrote, edited and published 3k+ pieces of on-site content monthly, increasing
    organic traffic by 20%
    – Managed a team of 5 content writers, ensuring all deadlines were met while
    maintaining quality standards.
    – Successfully increased accuracy of data entry by 25% through process
    improvement initiatives
    – Help to Improve website traffic through developing and implementing innovative
    SEO content strategies
    – Collaborated with cross-functional teams to produce high-quality content that
    adhered to company guidelines, resulting in a decrease of customer complaints
    by 25%.
    – Maintained up-to-date knowledge of the company’s products and services.
    – Successfully gathered data from multiple sources to create content strategy
    reports.
    – Worked with the Central team to ensure all content and the Site Catégorie was
    optimised for SEO, resulting in a 10% increase in organic traffic

Expertise

Social media marketing
Salesforce
Shopify / magneto / prestashop
Excel

Languages

Arabic
Proficient
French
Intermediate
English
Proficient

Skills